Why the 15% off first-order discount is gaining importance among fashion brands On nearly any e-commerce site today, you can find a familiar pop-up. “Take 15% off your first order when you sign up for our mailing list.” It’s a tactic so common that it’s become practically invisible -- even to the brands that use it don’t always pay attention to its...
Rent the Runway axes the Unlimited model When Rent the Runway launched an Unlimited rental model in 2016, seven years after the company was founded, it helped rocket the company to success. Now, amid pressures from the pandemic, the company is discontinuing unlimited rentals, switching to a three-tiered model.
Credibility, reach and physical footprint: Senreve’s Coral Chung on weighing retail partners On this week’s Glossy+ Talk, Coral Chung, co-founder and CEO of Senreve, spoke about how her brand has navigated the different sales channels, what pros and cons she sees in each, and how she weighs which retail partners to work with.
‘A long way to go’: How Luxury Stores overcorrected Amazon’s lack of exclusivity Amazon’s main appeal to brands is its scale, but out of the gate, the platform doesn’t make much use of its 112 million Prime members. Luxury Stores is launching with only one brand, Oscar de la Renta, and is invite-only, with the first round of invites going out yesterday.
How Dressbarn is faring as an online-only retailer Last year, Dressbarn, a women’s retailer founded in 1962, went bankrupt, closing hundreds of stores and going dark. But the company was purchased by Retail E-commerce Ventures and has found new life in the last six months, reinventing itself as an online-only retailer under new management.
Vogue Runway relaunches as traditional fashion weeks break down The traditional fashion week structure is fracturing as designers ditch New York Fashion Week in favor of their own events. So third-party s and sites that collect every look from every show in one location are becoming the go-to source for runway content.
Why Century 21 went bankrupt, while other off-price retailers remain resilient The pandemic, despite wreaking havoc on much of retail, has had a few winners. Off-price and discount retailers have seen their fortunes grow under recent pandemic conditions, with TJ Maxx seeing its sales between May and July exceed the same period from the year before. Revenue fell to $6.67 billion, which...
Fashion brands are eschewing neutrality around the election A diverse range of brands and retailers -- including Gap, Old Navy, American Eagle and La Ligne -- are launching prominent voting-rights-themed collections and campaigns in the coming weeks, particularly with a progressive bent.
How NYC malls prepared to reopen Malls have been embattled for long before the Covid-19 pandemic began, with high rent prices, brands' move away from wholesale to direct sales and the rapid growth of online shopping eating into their prominence. The long gap in which those malls had to remain closed -- nearly six months --...