Nike is launching an in-house pre-owned program The fervor for Nike sneakers was hugely instrumental in driving the phenomenon of sneaker reselling and collecting in the 1990s, but for decades, the athletic giant has had a policy to not acknowledge its presence in resale. That changed on Monday, with the brand announcing its first-ever in-house resale program,...
‘Huge amount of demand’: Fashion and beauty brands are flocking to Austin While New York and Los Angeles remain the biggest cities for both fashion and beauty, small brands like Esker, larger brands like Kendra Scott and retailers like Neighborhood Goods have all relocated to or opened stores in Austin over the last year. The prevailing feeling among those companies is that...
Brands search for retargeting alternatives as third-party cookie demise looms Brands search for retargeting alternatives as third-party cookie demise looms. They're left collecting first-party data as uncertainties related to privacy and regulation are anticipated.
Fashion’s circular takeback programs are difficult, complex and growing in popularity Circularity has become a buzzword in fashion over the last five years, with more brands introducing ways to extend the life of a product or turn it into something else after it’s been worn. Brands regularly publicize what is done with products after they’ve been collected. But less is known...
Zappos makes its first big DTC play with M.M.LaFleur partnership E-tailer Zappos is striking up new partnerships with DTC brands in response to customer feedback. The new strategy is kicking off with a campaign with women’s workwear brand M.M.LaFleur that launched on Tuesday.
Six months since re-opening, American Dream’s troubles are mounting At the beginning of March, Kurt Hagen, svp of development for American Dream developer Triple Five said in a public meeting, “It would have been much better if American Dream had burned down or a hurricane had hit it, financially. Because we would have been covered by insurance. But this...
Glossy Research: 34% of brands and retailers will grow their physical retail investments this year Glossy and Modern Retail research shows that many brands and retailers dropped out of physical retail during the pandemic. However, brands and retailers are already planning to reinvest in physical retail as the market opens back up over the next six months.
Beyond the hype: How NFTs stand to benefit fashion brands Most fashion-related excursions into the land of NFTs have been for marketing purposes, so far. But while NFTs, as they’re currently bought and sold, may be little more than a novelty for fashion brands, some of the future potential applications, like for authentication and tracking of high-end luxury goods, are...
‘Our goal is to eradicate fast fashion’: Resellers are investing in new tech to compete As resellers scale up, they're competing more directly with fast fashion than with the luxury brands themselves. Resellers are laser-focused on scaling, and they're currently looking to do so through new investments in technology that enable algorithmic curation and AI-powered authentication.