With new retail spaces on the way, can Amazon save department stores? The key question when Amazon’s department stores finally arrive will be how the company will avoid the problems that have plagued department stores for the last few years.
‘Culture Club’ hosts Ben Dietz and Jeff Carvalho: Brands are freer, more candid on Clubhouse While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...
Gen-Z favorite intimates brand Parade opens first pop-up The shop is part of the brand’s "Summer of Parade" campaign, a summer-long combination of digital marketing and in-person events like a dance party that will be held in Brooklyn at the end of June.
Old Navy goes size-inclusive: ‘A complete transformation of the way we work’ Alison Partridge Stickney spent the last three years talking to customers, observing their shopping habits, workshopping new production strategies and testing out how to sell extended sizing. The result is Bodequality, Old Navy’s sweeping new campaign that revamps how it sells clothes.
Allbirds debuts first activewear line in bid to become full lifestyle brand According to Hana Kajimura, head of sustainability at Allbirds, finding a way to make athletic apparel without polyester has been a goal for the company for the last two years. After 70 iterations, Allbirds launched on Tuesday its first activewear collection, called Natural Run. It includes running shorts, bike shorts,...
Sustainable brand Tentree taps National Geographic for new collaboration Launched on Thursday, Tentree collaborated with National Geographic for a collection of loungewear featuring the iconic gold border of National Geographic’s print magazine as well as prints of some classic Nat Geo photography of trees.
Fashion briefing: Fashion brands are going through a refresh In the last few months, brands like Hanky Panky and Victoria’s Secret, fashion platforms like LTK (formerly known as LikeToKnowIt and rewardStyle) and retailers like Neiman Marcus have all found ways to change up their imagery, logos, messaging or product to better reflect the world we live in now.
The RealReal is pausing store openings to ‘let stores mature’ The company’s 10 physical stores have been one of the main drivers of discovery, with more than 30% of new consignors being introduced to The RealReal through a physical store. The company opened three new stores in Austin, Dallas and Atlanta last quarter, and plans to open two more this...
Virtual fitting and size-inclusive brands are a perfect match One of the biggest benefactors of virtual fitting are brands catering to speciality sizes and products requiring particular fits. Brands like ThirdLove and 1822 Denim, which have extended sizing, have started integrating virtual fitting rooms to entice customers wary of poor fits from other brands and to reduce returns, which...