Research Briefing: Tommy Hilfiger turns to the Summer Olympics to revive sales, as department stores pull back on orders In this edition of the Glossy+ Research Briefing, we analyze Tommy Hilfiger’s Olympic-inspired clothing collection and ad campaign, as the brand’s parent company reports weakened sales expectations for 2024.
Research Briefing: Fashion and beauty brands line up NIL deals with March Madness’ star athletes In this edition of the Glossy+ Research Briefing, we analyze the star power brands are leveraging during March Madness, especially as women’s basketball ramps up in popularity and viewership this year.
Research Briefing: Nike expects continued downward sales trend despite DTC-first strategy In this edition of the Glossy+ Research Briefing, we analyze Nike’s projected sales performance ahead of the company’s earnings call later today, as well as the brand’s shifting focus to direct-to-consumer sales.
Research Briefing: After filing for bankruptcy, The Body Shop closes U.S. operations versus becoming digital-only In this edition of the Glossy+ Research Briefing, we look into what led to the demise of cosmetics brand The Body Shop, as well as the strategies other retailers have employed to revive their bottom lines with more advanced e-commerce fulfillment operations.
Glossy+ Research: How major retailers have upgraded their e-commerce fulfillment strategies Glossy+ Research analyzes data from sibling publication Modern Retail to compare how major retailers have upgraded their e-commerce fulfillment strategies.
Research Briefing: Nordstrom forecasts conservative sales numbers for upcoming year In this edition of the Glossy+ Research Briefing, we share Nordstrom’s year-end sales, as seen in the companies’ Q4 2023 earnings reports and how its e-commerce experience compares to other big retailers according to our sibling publication Modern Retail’s most recent index report.
Research Briefing: Off-price retailers attract shoppers with discounted beauty, as department stores struggle In this edition of the Glossy+ Research Briefing, we analyze the impact Macy’s Inc.’s and TJX Companies’ beauty businesses had on their year-end sales, as seen in the companies’ Q4 2023 earnings reports.
Research Briefing: Beyoncé’s Cécred joins list of celeb brands finding success with fans, beauty enthusiasts In this edition of the Glossy+ Research Briefing, we dive into Beyoncé’s new hair-care brand launch and examine how other celebrity beauty brands have seen rapid sales growth in the last year.
Research Briefing: Super Bowl ‘prank’ ad by CeraVe and Michael Cera stirs up frenzy of Google searches In this edition of the Glossy+ Research Briefing, we analyze Google Trends data on searches related to CeraVe’s Super Bowl commercial with actor Michael Cera.