This Gen-Z influencer is one of the established and breakout names informing beauty and, more importantly, culture today. More from the series →
Prior to starting his skin-care-focused TikTok account, @yayayayoung, Young Yuh, 31, had been working in the beauty industry for five-plus years in sales and social media roles. But, he had always wanted to try his hand as a full-time content creator. After being let go from his previous job just before the pandemic lockdown in March 2020, he finally found his opportunity.
His TikTok account has since attracted 1.5 million followers, and his Instagram following has grown to more than 600,000. This has led to established partnerships with brands including Neutrogena, Belif and CeraVe. Yuh said his desire is to make videos that are both entertaining and educational, via jokes and dramatic reactions to products. This strategy has earned him great fanfare with his followers who have affectionately dubbed him “Egg King,” in reference to his bald appearance.
“My friends and my family used to call me that. Then [on TikTok] everyone started to say, ‘All hail the skin-care king.’ and I said, ‘No, I’m just a normal person, I’m not a skin-care king — just call me the egg king,’” said Yuh.
With this newfound traction, Yuh said he does not plan to create his own skin-care brand, because there are already so many great options in the market. Instead, his ambition is to build his own content creation and influencer agency. Aside from Instagram and TikTok, Yuh said he has experimented with Clubhouse, but is not yet convinced of its content creation opportunities. He is, however, excited by YouTube Shorts, which expanded to the U.S. in beta in March 2021.
“I truly believe YouTube Shorts is the next big thing, in terms of short-form content, because they implement everything all on one platform. They have the YouTube community tab, both long and short formats, and YouTube Stories,” Yuh said.
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