Go Shopping with Me — Inside the new consumer journey
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What’s Next for Food Service Brands?
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Interview | 0:21:24 -
07/19/2021
Speakers
Jay Livingston
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CMO, Shake Shack
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant building new marketing and distribution muscles, which are now a big part of the restaurant’s overall strategy going forward. In this session, CMO Jay Livingston will talk about how the company weathered all of the changes brought about over the last year — and how that has informed his plans for 2022.
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