Go Shopping with Me — Inside the new consumer journey
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CMO’s Imperative to Be Data Driven in a Privacy Safe World
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Presentation | 0:19:08 -
07/19/2021
Speakers
Ericka Podesta McCoy
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CMO, Resonate
Google cookies are sticking around longer than planned, but your customers are more tapped in to protecting their privacy than ever before. Resonate CMO Ericka Podesta McCoy shares how to leverage AI and machine learning to walk the line between respecting customer privacy and getting the data you need to deliver a personalized message that drives cross-channel engagement, builds connection, and gets results.
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