Go Shopping with Me — Inside the new consumer journey
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Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what changes do we expect will stick around for the long term? Join Michael Burke, Industry Director at Google, as he explores the trends shaping the future of marketing and how all leaders should be thinking about building for what’s next.
Glossy+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives to [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]