Go Shopping with Me — Inside the new consumer journey
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Authenticity is the New Normal: Resetting Marketing Routines to Get on Track
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Interview | 0:33:26 -
05/26/2021
Speakers
Penny Brook
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CMO, Canada Goose
For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community and thrive.
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