The New Luxury

April is Earth Month, which means many brands and retailers will spend the next few weeks prioritizing the effective messaging of their environmentally-focused initiatives to consumers. But how can brands cut through the noise without accidentally exaggerating their impact? And which materials are actually better for the planet? Today's confessions subject speaks candidly about how to form a more sustainable packaging strategy, what packaging claims brands should avoid this month and what the future of eco packaging looks like.

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