The New Luxury

Luxury brands, it seems, are looking to deepen their connections with American consumers. Earlier this week, Hopscotch Luxe -- an arm of the French communications agency Hopscotch Groupe, which caters to luxury clients -- opened its first office in New York City. Rumor has it that the Paris-based marketing agency BETC and German-born PR hub Karla Otto will also be expanding their presence, both adding new outposts in New York and Los Angeles.