The Conscious Consumer

2024 U.S. Presidential Election and Beauty Industry

The Conscious Consumer

‘Wait and see’: How the US presidential election will impact the beauty market

By Emily Jensen

Oct 31, 2024

Tensions are running high in what is likely to be a close race between Vice President Kamala Harris and former President Donald Trump. But while beauty brands are caught between taking a political stand and remaining silent, that anxiety may not translate to short-term shifts in the market.

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