Emerging Technologies

Is fashion’s AI boom solving a real problem?

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Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

By Li Lu and Catherine Wolf

Jan 7, 2026

AI adoption among marketers has almost doubled in the last three years, but optimized workflow integration has lagged behind. Marketers still struggle with technical integrations of agents and AI search strategies, and AI search is reducing referral traffic through zero-click. Glossy’s annual AI report looks at different strategies to overcome future AI obstacles.

Podcasts See More

The Glossy Beauty Podcast
The Glossy Beauty Podcast’s 2026 predictions
Jan 1, 2026
The Glossy Fashion Podcast
Glossy Podcast: Breaking down the K-shaped economy
Dec 19, 2025
The Glossy Beauty Podcast
The Glossy Beauty Podcast looks back at beauty in 2025
Dec 18, 2025

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Events See more

4
Feb

Virtual February 4, 2026
Glossy+ Health & Wellness Trends Town Hall
Brand executives will come together to discuss their current challenges and best practices when it comes to keeping up in the health and wellness space.
11
Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.