Emerging Technologies

Clarins, the 72-year-old French heritage cosmetics brand, has found a sweet spot between AI-powered technology and in-person customer service. In 2025, it quietly launched a beta test called Clarins AI Shade Finder developed in collaboration with IlluminateAI, a Silicon Valley deep-tech start up that emerged from stealth in August of last year. Thanks to its success, Clarins is now rolling out the advisor-assisted tech to 200 locations.

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