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In this age of dominant giant online retailers, aggressive competitors, consumer marketing overload and dubious customer loyalty, retailers and other online brands need to build meaningful, long-term relationships with customers in order to survive and thrive. These consumer-focused strategies require lots of data — which most online businesses already have available — and an intelligent way to find the actionable insights hiding within the data. Read on to discover a number of best practices actually used by successful brands in order to leverage their data to increase customer loyalty, spend and lifetime value. Sponsored by Optimove.