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Earlier this week, Ulta Beauty kicked off its biannual beauty event, 21 Days of Beauty, and it’s already taking over social media.
The beauty sale, which happens every year in the spring and fall, is one of Ulta’s most successful branded events. During Ulta’s first-quarter earnings call in May, Dave Kimbell, president of Ulta Beauty, credited the beauty event as a reason the company’s makeup sales exceeded pre-pandemic levels in both the mass and prestige categories. And running alongside a newly announced sexual wellness category as well as a revamped, targeted digital strategy, this event will likely boost Ulta’s net sales again this quarter.
Throughout the event, new products from all of Ulta’s categories will go on sale each day. They’ll include products from celeb-founded brands, including Kylie Cosmetics and R.E.M. Beauty, as well as cult favorites like Nars and Bobbi Brown.
Skin-care enthusiasts and makeup aficionados will want to shop from the following buzzy products that are currently available for a steal.
Finding a concealer that doesn't crease and look cakey after applying it is no easy feat, but Clinique has mastered the smooth under-eye look with its Even Better Concealer. This is the perfect concealer that not only brightens targeted areas but magically erases even the peskiest of pores. — Tatiana Pile
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Next week, check out our post on the Ulta Beauty must-haves we’re planning to purchase.