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Shopping

Beauty brands you probably didn’t know you can buy on Amazon

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By Tatiana Pile
Aug 1, 2023

All products featured on Glossy Pop Shop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Plus, sign up for Glossy Pop Shop’s all-new weekly newsletter here. 

Over the last few years, Amazon has grown its beauty segment into a major category. In fact, according to a new report from Morgan Stanley, the e-commerce giant is slated to surpass Walmart as the largest U.S. beauty retailer by 2025. More specifically, the report states that, by 2025, Amazon will make up 14.5% of the market, which could hit $180 billion in value by the same year.

Amazon’s beauty push has been no secret. With its 2013 foray into the premium beauty space and the 2022 launch of a beauty category at Shopbop, which it owns, Amazon has been actively working to gain the loyalty of Gen-Z, millennial and luxury beauty consumers. These tactics are clearly working as, in 2019, Amazon only owned 2.1% of the beauty retail space.

With Amazon increasingly partnering with beauty brands, from masstige to indie to luxury, its product assortment is growing. And thanks to social media, especially TikTok, a new product that you may not have known existed on Amazon is going viral every day.

As Amazon continues to evolve into a go-to destination for beauty, Glossy combed through the online retailer’s current offerings to find some brands that we never knew sold on Amazon. Including cult classics like Tata Harper and Peter Thomas Roth, plus the cool-girl sun-care brand Coola, shop our picks below.

Glamnetic

Featured
Shop Now — $29.99
Glamnetic
Makeup
Magnetic Eyelashes – Verified

$29.99

Shop Now — $6.99
Glamnetic
Makeup
Brush On Nail Glue

$6.99

Shop Now — $37.99
Glamnetic
Makeup
Magnetic Eyeliner – Black

$37.99

Visit the Pop Shop to browse all products featured in Glossy Pop.

EltaMD

Featured
Shop Now — $32.00
Elta MD
Skin Care
UV Pure Broad Spectrum SPF

$32.00

Shop Now — $41.00
Elta MD
Skin Care
UV Sheer Face Sunscreen

$41.00

Shop Now — $35.00
Elta MD
Body
Stick Face and Body Sunscreen

$35.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Stila

Featured
Shop Now — $35.64
Stila
Skin Care
One Step, Color Correcting Facial Serum

$35.64

Shop Now — $26.00
Stila
Makeup
Magnum XXX Intense Black Voluminous Mascara

$26.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Tata Harper

Featured
Shop Now — $146.00
Tata Harper
Skin Care
Rejuvenating Serum, Youth Preservation Serum

$146.00

Shop Now — $45.00
Tata Harper
Makeup
Lovely, Dusty Pink Vitamin-Infused Cream Blush

$45.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Peter Thomas Roth

Featured
Shop Now — $65.00
Peter Thomas Roth
Skin Care
Retinol Fusion PM Night Serum

$65.00

Shop Now — $75.00
Peter Thomas Roth
Skin Care
24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches

$75.00

Shop Now — $28.50
Peter Thomas Roth
Skin Care
Instant FIRMx Temporary Eye Tightener

$28.50

Visit the Pop Shop to browse all products featured in Glossy Pop.

Coola

Featured
Shop Now — $25.60
Coola
Body
Classic Face Mist Sunscreen

$25.60

Shop Now — $38.40
Coola
Skin Care
Dew Good Illuminating Probiotic Serum

$38.40

Shop Now — $22.40
Coola
Body
Classic Sunscreen Spray

$22.40

Visit the Pop Shop to browse all products featured in Glossy Pop.

Perricone MD

Featured
Shop Now — $69.00
Perricone MD
Skin Care
High Potency Classics: Face Finishing & Firming Moisturizer

$69.00

Shop Now — $55.00
Perricone MD
Makeup
Instant Blur Compact

$55.00

Shop Now — $35.00
Perricone MD
Makeup
No Makeup Eyeshadow 0.3 Ounce Serum

$35.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Grace & Stella

Featured
Shop Now — $11.99
Grace & Stella
Wellness
Sleep Mask

$11.99

Shop Now — $9.99
Grace & Stella
Body
Foot Peel Mask

$9.99

Shop Now — $15.99
Grace & Stella
Body
Face Cupping Set

$15.99

Visit the Pop Shop to browse all products featured in Glossy Pop.

Marcelle

Featured
Shop Now — $29.00
Marcelle
Makeup
BB Cream Golden Glow

$29.00

Shop Now — $14.55
Marcelle
Makeup
Gentle Make-Up Remover Pads for Sensitive Eyes

$14.55

Shop Now — $17.00
Marcelle
Skin Care
Ultra-Gentle Cleansing Gel

$17.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Shop more Pop-approved products at the Glossy Pop Shop here.

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