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Shopping

Affordability meets quiet luxury in these 7 mid-priced fashion brands

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By Tatiana Pile
Sep 21, 2023

All products featured on Glossy Pop Shop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Plus, sign up for Glossy Pop Shop’s all-new weekly newsletter here.

The quiet luxury trend shows no signs of slowing down.

According to research from marketing agency Relevance, over the past year, Google searches for the term “quiet luxury” rose by 614%. The agency credits HBO’s final season of “Succession” and Gwyneth Paltrow’s March trial wardrobe as two of the main drivers of the trend this year, but Sofia Richie‘s spring wedding in France was no doubt also a factor.

On TikTok, the hashtag #quietluxury currently has 286.8 million views, while #quietluxuryfashion and #quietluxury2023 have 13.7 million views and 9.1 million views, respectively.

Similar to the “lipstick effect,” the theory behind the rise of the quiet luxury trend is that, despite consumers’ financial state, they are willing to splurge on high-quality, timeless pieces. By definition, quiet luxury items are understated in appearance, oftentimes void of logos and other luxury brand indicators. Brands like Brunello Cucinelli,  Loewe, The Row and Khaite have all benefitted from their alignment with the quiet luxury trend, with Brunello Cucinelli crediting its latest increase in profits to the popular look. According to the brand’s most recent earnings, its profits were up 31.9% year-over-year in the first half of 2023. Now, it’s expecting a 10% increase in sales for the next year.

But with the average U.S. consumer only spending an estimated $161 a month on clothing, a lot of the higher-end quiet luxury brands are often out of reach. For example, a Brunello Cucinelli lightweight sweater starts at $1,095. Its most expensive knitwear item, the Opera cardigan, is $15,000.

As with any mega trend, the originators aren’t the only ones able to capitalize off the moment. Mid-range fashion brands such as Mango, Cos, Everlane, Massimo Dutti and J.Crew have been able to get in on the trend, as well. Promoting the wealthy look for less has recently become a key marketing tactic for brands looking to win over fans of the quiet luxury trend. Everlane, for example, has an ongoing campaign around its Everlane Editions capsule wardrobe, which the brand updates each spring and fall.

“There aren’t many brands trying to do all that we are doing, in the mid-tier or even luxury level. … We have to find our own path to help our customers look refined and polished in comfort with well-made classics and responsibly sourced fabrics,” CEO Andrea O’Donnell said in an interview with Forbes.

According to NYC fashion editor turned stylist Diana Tsui, it doesn’t take a full wardrobe rehaul to achieve the popular look.

“Quiet luxury is looking for well-made staples that exist outside of trends. It’s not necessarily [about] a price tag attached to a garment, but rather, [it’s about] finding basics in high-quality fabrics and finishing details that render it long-lasting,” she said. “When consumers are considering quiet luxury staples to add to their wardrobe, they should focus on timeless and versatile pieces that can be worn for years and easily mixed and matched with other items. … According to IWG data, comfort is the key driver [for quiet luxury].”

Shop these brands to perfect the buzzy quiet luxury aesthetic, affordably.

J. Crew

Featured
Shop Now — $98.00
J. Crew
Fashion
Cashmere V-Neck Sweater-Vest

$98.00

Shop Now — $268.00
J. Crew
Fashion
Stevie Ankle Boots in Crinkle Leather

$268.00

Shop Now — $178.00
J. Crew
Fashion
Ella Open-Front Long Sweater-Blazer

$178.00

Shop Now — $228.00
J. Crew
Fashion
Short-Sleeve Maxi Slip Dress in Luster Crepe

$228.00

Shop Now — $89.50
J. Crew
Fashion
Smocked Button-Up Shirt in Cotton-Blend Voile

$89.50

Visit the Pop Shop to browse all products featured in Glossy Pop.

Cos

Featured
Shop Now — $99.00
Cos
Fashion
Cropped Poplin Shirt

$99.00

Shop Now — $49.00
Cos
Fashion
Large Chunky Hoop Earrings

$49.00

Shop Now — $39.00
Cos
Fashion
The Clean Cut T-Shirt

$39.00

Shop Now — $190.00
Cos
Fashion
Paneled Denin Mini Dress

$190.00

Shop Now — $135.00
Cos
Fashion
Denim Maxi Skirt in Black

$135.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Massimo Dutti

Featured
Shop Now — $259.00
Massimo Dutti
Fashion
Comfort Fit Wool Blend Jacket With Zip

$259.00

Shop Now — $229.00
Massimo Dutti
Fashion
Diamond Knit Cardigan

$229.00

Shop Now — $199.00
Massimo Dutti
Fashion
Flared Midi Dress With Topstitching Detail

$199.00

Shop Now — $119.00
Massimo Dutti
Fashion
Wool And Cashmere Blend Knit Sweater

$119.00

Shop Now — $99.90
Massimo Dutti
Fashion
Satin Shirt With Cut-Out Details

$99.90

Visit the Pop Shop to browse all products featured in Glossy Pop.

Olivia Von Halle

Featured
Shop Now — $740.00
Olivia von Halle
Fashion
Contessa Romance Velvet Slippers

$740.00

Shop Now — $400.00
Olivia von Halle
Fashion
Emeli Croisette Green Gingham Cotton-Silk Pajamas

$400.00

Shop Now — $600.00
Olivia von Halle
Fashion
Mossy Rose Pink Satin Slip Dress

$600.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Mango

Featured
Shop Now — $129.99
Mango
Fashion
Suit Blazer With Buttons

$129.99

Shop Now — $129.99
Mango
Fashion
Lapels Houndstooth Suit Blazer

$129.99

Shop Now — $89.99
Mango
Fashion
High-Waist Palazzo Pants

$89.99

Shop Now — $49.99
Mango
Fashion
V-Neck Knitted Vest

$49.99

Shop Now — $49.99
Mango
Fashion
Pleated Miniskirt

$49.99

Visit the Pop Shop to browse all products featured in Glossy Pop.

Anine Bing

Featured
Shop Now — $400.00
Anine Bing
Fashion
Lizzie Slides

$400.00

Shop Now — $600.00
Anine Bing
Fashion
Lydia Jacket

$600.00

Shop Now — $1000.00
Anine Bing
Fashion
Classic Pearl Choker

$1000.00

Shop Now — $550.00
Anine Bing
Fashion
Colette Bag

$550.00

Shop Now — $900.00
Anine Bing
Fashion
Becky Leather Trouser

$900.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Everlane

Featured
Shop Now — $118.00
Everlane
Fashion
The Way-High Jean

$118.00

Shop Now — $128.00
Everlane
Fashion
The Tencel Way-High Taper Pant

$128.00

Shop Now — $145.00
Everlane
Fashion
The Day Ballet Flat

$145.00

Shop Now — $118.00
Everlane
Fashion
The Alpaca Crew

$118.00

Shop Now — $118.00
Everlane
Fashion
The Ultrafine Merino Ribbed Polo

$118.00

Visit the Pop Shop to browse all products featured in Glossy Pop.

Shop more Pop-approved products at the Glossy Pop Shop here.

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