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Last chance: Secure your pass to Glossy Pop NYC | Sept. 11

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Glossy Pop Newsletter

Pop Newsletter: How Ariana Grande’s R.E.M. Beauty capitalized on the Eternal Sunshine Tour to drive engagement and sales

The brand held in-person activations in 10 cities across her two-month tour. Not only that, but during the show, Grande had her makeup redone twice with R.E.M. products. First, she applied a touch of the Essential Drip Glossy Balm ahead of the song "7 Rings" and then had a full...

Sep 11, 2026
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