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Glossy Pop Newsletter

Glossy Pop Newsletter: Victoria’s Secret is betting on creators to fuel its biggest fashion show yet

For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.

Jun 26, 2026
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    Why Refy handed creators full control — no approvals — for its latest launch campaign
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    Glossy Pop Newsletter: A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign
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