Join us: Hear from Blake Lively, Jonathan Van Ness and more at Glossy Pop NYC
TikTok has turned ad campaigns into cultural events, subject to instant parody, politicization and backlash. An ad is no longer a one-way communication from brand-to-customer — it's open-source content, essentially co-authored in real time by millions of viewers with an iPhone and an opinion. For brands, this means every campaign...
