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Glossy Pop Newsletter

The campaigns that caught marketers’ attention in 2025

To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.

Dec 19, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: As run clubs replace nightclubs, Cymbiotika rides the trend
    Dec 12, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Hero caps off a year of firsts with a holiday-themed pop-up
    Dec 5, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign
    Nov 28, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Inside MCo Beauty’s ultimate dupe — a prestige experience, totally free
    Nov 21, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Inside Rare Beauty’s big year of collaborations
    Nov 14, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Lands’ End leans into IRL pop-ups to attract a new generation
    Nov 7, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Studs opens wedding-themed Vegas concept store, a Gen-Z content dream
    Oct 31, 2025
  • Glossy Pop Newsletter
    The smoothie (and bowl and coffee) collab has caught on far beyond Erewhon
    Oct 24, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Lancôme is making moves to become every bride’s go-to glam
    Oct 17, 2025
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