Holiday Strategies

Research Briefing: Marketers are optimistic about holiday spending

In this edition of the Glossy+ Research Briefing, we examine marketers’ revenue expectations for the upcoming holiday season from our recently released 2024 playbook for holiday marketing and commerce.

Oct 24, 2024

Holiday Strategies
National Retail Federation forecasts a $25 billion holiday sales boost, despite truncated shipping timelines
Oct 15, 2024
Member Exclusive
Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety
Dec 28, 2022
Member Exclusive
Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
Dec 8, 2022
Holiday Strategies
Inside Diptyque’s winning holiday strategy
Dec 8, 2022
Holiday Strategies
‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
Dec 5, 2022
Holiday Strategies
Pacifica and Lola collaborate on quirky holiday campaign
Dec 2, 2022
Holiday Strategies
How Nordstrom, American Eagle and Abercrombie & Fitch are tackling the holiday season
Nov 25, 2022
Holiday Strategies
Brands are saying goodbye to Black Friday
Nov 25, 2022
Holiday Strategies
For Black Friday, brands are eschewing surprise and delight for transparency
Nov 23, 2022