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Offer extended: Get a year of Glossy+ for 35% less. Ends May 30.

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Holiday Strategies

Research Briefing: Marketers are optimistic about holiday spending

In this edition of the Glossy+ Research Briefing, we examine marketers’ revenue expectations for the upcoming holiday season from our recently released 2024 playbook for holiday marketing and commerce.

Oct 24, 2024
  • Holiday Strategies
    National Retail Federation forecasts a $25 billion holiday sales boost, despite truncated shipping timelines
    Oct 15, 2024
  • holiday window displays
    Member Exclusive
    Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety
    Dec 28, 2022
  • Tiktok logo with dollar signs behind
    Member Exclusive
    Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
    Dec 8, 2022
  • Holiday Strategies
    Inside Diptyque’s winning holiday strategy
    Dec 8, 2022
  • zara
    Holiday Strategies
    ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
    Dec 5, 2022
  • Holiday Strategies
    Pacifica and Lola collaborate on quirky holiday campaign
    Dec 2, 2022
  • Holiday Strategies
    How Nordstrom, American Eagle and Abercrombie & Fitch are tackling the holiday season
    Nov 25, 2022
  • Holiday Strategies
    Brands are saying goodbye to Black Friday
    Nov 25, 2022
  • Holiday Strategies
    For Black Friday, brands are eschewing surprise and delight for transparency
    Nov 23, 2022
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