Beauty Briefing

Beauty Briefing: Violet Grey’s expansion plans are taking it to Dallas and Aspen

This week, I checked in how Violet Grey is looking to fill the void for premium beauty retail in new markets. Additionally, buyers are eyeing niche fragrance brand Parfums de Marly, and Maybelline is embracing ChatGPT as a discovery platform.

Nov 3, 2026

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Beauty Briefing: Why the Estée Lauder Companies is moving some of its biggest brands to Shopify
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