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Beauty Briefing

Beauty Briefing: Fragrance layering makes its way to the mall

Why wear one perfume when you can wear two? As more U.S. consumers adopt fragrance wardrobes in place of a single signature scent, brands are finding ways to capitalize on the trend through discovery kits and single-note scents. That now includes mall stalwart Bath & Body Works.

May 19, 2026
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    Beauty Briefing: What’s behind the monobrand perfume store boom
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