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Last chance: Secure your pass to Glossy Pop NYC | Sept. 11

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Beauty Briefing

Beauty Briefing: Why the Estée Lauder Companies is moving some of its biggest brands to Shopify

This week, I checked in on the Estée Lauder Companies’ integration with Shopify as it seeks to make its operations more nimble. Additionally, Sephora makes the move to TikTok Shop, and OPI’s parent company files to go public. 

Sep 8, 2026
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    Beauty Briefing: A year after launching at Ulta, Rodan + Fields is expanding again — this time to Amazon
    Sep 1, 2026
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    Beauty Briefing: Byredo’s growth ambitions are taking it to Sephora
    Aug 25, 2026
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    Beauty Briefing: How Sephora is evolving its loyalty program in a competitive retail environment
    Aug 18, 2026
  • Member Exclusive
    Beauty Briefing: From tampons to fragrance, K-beauty is everywhere 
    Aug 11, 2026
  • Member Exclusive
    Beauty Briefing: Why legacy brands are doubling down on hero products
    Aug 4, 2026
  • Member Exclusive
    Beauty Briefing: Why social media users are boycotting Naturium 
    Jul 28, 2026
  • Member Exclusive
    Beauty Briefing: With aluminum-free deodorants now commonplace, Curie wants to be known as a performance brand
    Jul 21, 2026
  • Member Exclusive
    Beauty Briefing: Urban Outfitters doubles down on Gen Zalpha beauty, and Coty offloads Gucci ahead of schedule
    Jul 14, 2026
  • Member Exclusive
    Beauty Briefing: Celebrity fragrances are gearing up for a hot girl summer
    Jul 7, 2026
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