Abby Roberts launches collab with Morphe: ‘I’m trying to be the rock star, not the girlfriend’ It should come as no surprise that makeup TikToker turned rising rockstar Abby Roberts did all her makeup looks for her music videos and on tour opening for Halsey.
Lancôme sparks 50 shades of confusion over foundation relaunch Lancôme apologizes to a TikTok influencer after sending her the wrong shade of its reformulated Teint Idole foundation, which replaced three of its deepest tones with one.
‘Elon hurry up and take this blue check’: Beauty Twitter reacts to the purge In the world of #BeautyTwitter, dark humor has been a major theme of reactions among influencers. Many are reacting to their loss of the blue check, while some are offering their fans an explanation of why they felt the need to subscribe, after all.
‘Teenage dirtbag’ nostalgia catches on in beauty From a wave of Gen-Z musical artists dabbling in pop punk to early aughts songs trending on TikTok, the “teenage dirtbag” revival is upon us.
Why the beauty YouTuber collab model has struggled to translate to TikTok TikTok’s beauty influencers are known for driving major sales spikes — but not necessarily with their own brands.
Glossy Influencer Index: A brand guide to the Instagram influencers worth partnering with Glossy’s proprietary research of the top overall performing influencers is derived using audience reach, non-sponsored engagement ratio, brand prominence and sponsored engagement ratio. From this, Abby Roberts, Plastique Tiara and Emma Chamberlain are ranked among the most beneficial people for brands to work with now.
Weekend Briefing: Coachella’s brand partners and the Masters’ fashion moments The five stories we're following this week include brands' presence at Coachella, golf apparel's rapid rise and American Dream's fun-fueled evolution.
Abby Roberts: Gen-Z name defining beauty When TikTok makeup star Abby Roberts describes her personal style as “a mishmash of so many different things,” she’s not exaggerating.
Paris Fashion Week Recap: Tributes for Alber Elbaz, the fourth wall at Balenciaga and mini-skirts at Miu Miu The first fashion week to ever be put in place, Paris Fashion Week has quite a reputation to get back to. Unlike the brands showing at other fashion weeks, the city’s mainstays -- Chanel, Louis Vuitton, Givenchy, Hermés, Dior, Saint Laurent -- have kept to the fashion week schedule, even...
How BoxyCharm is betting on ‘the shift toward glamming up’ BoxyCharm goes big on the makeup comeback as it launches its first collab with Anastasia Beverly Hills.
Revolution Beauty leans on TikTok to incubate its next big influencer Working with TikTok to promote the campaign between April and June, entrants will be narrowed to 30 people by September before a winner is announced in October. The winner will receive $100,000, create a product line with Revolution and join the TikTok Creator Marketplace.
Less aspirational, less produced: Luxury brands are (finally) making headway on TikTok Luxury brands including Louis Vuitton, Fendi, Balenciaga, Dior, Stella McCartney and Gucci have joined TikTok this year, but more often than not, they've failed to be embraced by daily users. Fendi has around 57,000 followers and Balenciaga has 84,000, while fast-fashion brand Fashion Nova has more than 2 million followers.