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On October 16, Revlon launched its first brand awareness-focused TikTok challenge, called #DoItBold, with influencers including like Loren Gray, Abby Roberts and Micah Couwenhoven. While Revlon has toyed with TikTok over the last year with challenges like #SlickUpYourLook in November 2019, past iterations have been tied to new launches or...

Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury had strong associations with millennials. Now, it is setting its sights on Gen Z.

While last year’s VidCon was all about the ascent of TikTok, organizers are emphasizing this year that influencers and brands should take a multi-platform approach.

While optimistic about Microsoft’s proposed acquisition of TikTok, the app’s top influencers are weighing their options on newly launched competitors including Instagram Reels, Triller and Byte. 

From terrifying clowns to makeup “tutorials” to the sound of a screeching pterodactyl, TikTok is an agent of chaos in the world of beauty. Though beauty has emerged as a popular category on TikTok, the app’s unique Gen-Z culture has spawned its own set of wildly popular beauty memes that...

President Donald Trump’s statement on Friday that he would be “banning” TikTok in the U.S. via an executive order -- since revised to a 45-day deadline for a Microsoft acquisition -- has everyone in the TikTok ecosystem weighing their options.