While other brands like Freitag and Patagonia have opted to sit out of Black Friday altogether, Griffiths said she was inspired to try out an early warehouse sale as an alternative after the success of a previous warehouse sale the brand held in April, which saw similar record sales.

Katie Rosen Kitchens, FabFitFun co-founder, said that FabFitFun has diversified its customer base and now needs to offer more brands reflective of this new audience. While big well-known brands have the brand awareness, clout and budget to get in front of buyers and leverage public relations, smaller brands are at...

When Karla Welch and Clea O’Hana launched fashion styling app Wishi in 2019, the idea was to democratize the fashion styling experience, which is usually reserved for celebs. “Karla’s dream was to bring styling to everyone,” O’Hana said, on the latest Glossy Podcast. “It’s a great partnership -- because I...

More than 100-years-old, Moscot's Lower East Side store is decidedly a New York institution. And worldwide, the company has 15 retail locations. But that's not to suggest that physical retail is the company's sole focus. "We started our transition [to go] fully into digital several years ago," Zack Moscot, a...

Womaness follows other "cool" menopausal offerings from Arfa's State Of and Procter & Gamble's Hair Biology, both of which launched last year, as well as Better Not Younger and Kindra. And other brands that are known for younger Gen-Z and millennial shoppers are also dipping their toe into the once-taboo...

As campaigns become more complex and engage consumers across countless channels, it becomes harder and harder for brands to know what kind of return they’re getting on their marketing. Accurately measuring campaigns across channels helps brands immeasurably when it comes to improving ROI. Effective campaign measurement can help marketers to...

As fashion and the metaverse come together, it seems it’s only a matter of time before brands bring gaming concepts into the IRL world via their physical stores. 

Today, the beauty brand debuts its Benefit Lash Factory to support the launch of its new They're Real! Magnet mascara. Upon entering the website with their email addresses and country, invited worldwide consumers and influencers will be welcomed to the Lash Factory's "earth's core" -- a nod to the mascara's magnetic...

As cosmetic aesthetic companies are facing increased competition from newcomers -- in both branding and price -- established players like Allergan and Galderma are updating their playbooks.

Ace of Air, which launched Thursday, is a gender-neutral skin-care and supplement brand requiring customers to “rent” the primary packaging for a non-refundable $2 per product.

Recently, Paula's Choice has seen an exponential increase in its awareness, transitioning it from a cult favorite beauty company for those in the know to one of the most discoverable on social media. On Reddit, it is one of the five most talked about beauty brands. Fittingly, its new customers...

On Thursday, the company will launch a circular denim capsule collection, designed as part of the Ellen MacArthur Foundation’s Jeans Redesign project. It’s Frame’s latest step of many in the last two years centered on integrating more sustainability into its products and operations. The company has so far remained relatively...