On October 19, Glossy broke the news of the launch of RFLCT, the brainchild of gamer-influencer Rachell Hoffsteter, aka Valkyrae, and Ideavation Labs. On October 30, RFLCT announced it was shutting down entirely.

Whether it’s the comments across a wide-ranging social media thread or it’s the one-to-one personal interaction of a Messenger chat, the conversation has never been more central to marketing.  In 2021, the technology that empowers these social and messaging engagements has evolved into an always-on channel. From conversation-starters to content...

Hyram Yarbro, alongside The Inkey List co-founders Mark Curry and Colette Laxton, spoke at the Glossy Beauty Summit in Palm Springs, Calif. about building the Gen Z brand, speaking to younger customers in a way that makes sense and testing the waters on livestream shopping.

There is no shortage of launches in the beauty industry, from brands adding to their lineups to entirely new entities, eager to make their mark. We're keeping track of the new brands to know each month, and filling you in on why they matter.

Luxury retailers are struggling to differentiate, as brands increasingly expand to more sales channels to meet customers where they are. At the same time, they’re realizing the limits of strategies like winning customers by outspending competitors on digital ads. Seeking stability, many have become more open to the ideas of...

Rather than just a move from one social media platform to another, TikTok’s meteoric rise has brought a shift in the ways we communicate and what we look for from influencers. Broadly speaking: There is more room for comedy, there is less room for perfection. You can cry on camera....

Less than 20% of sustainable brands carry above-average sizing -- Reformation launched expanded sizing in select pieces in 2018. Meanwhile, Fashion Nova, Forever21 and Boohoo make up 39%, 12% and 10% of the plus-size market, respectively. Fast-fashion brands including Asos, Pretty Little Thing and H&M have also launched size-inclusive collections.

Since 2020, claw clips have been on the rise once again. According to data analysis firm Spate, growth of claw clips will continue at a rate of +49.1% in the next 12 months, according to directional data. 

J.Crew is embarking on a fresh start, but it’s keeping a key component of its old playbook: Product collaborations are set to remain a core focus.

In early August, P&G formally launched its newest haircare brand, Nou, which stands for “Next of Us” and addresses the needs of 3A-4C hair types and Gen Zers.

Loyalty programs have evolved to become more dynamic than traditional points-for-rewards transactions.

Time and time again, the viral TikTok effect has caused beauty product sales to skyrocket. So, it's no surprise that brands are quickly signing on to TikTok’s new shoppable features.