Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year. 

The first social media influencers may have been millennials, but 50-plus influencers are showing beauty brands the power of influencer marketing for all age ranges. 

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

Described by Amazon as its “biggest” Prime Day ever, the two-day discount shopping period that happened over the weekend had some big beauty winners.

The U.K.-based DTC brand is moving away from its multi-tiered membership model that had various caps on how much its customers could buy per month (with unused spending rolled over). It now offers just two options: a $15 per month membership with a spending cap of $150 and a virtually...

Ulta Beauty announces today its Intimate Wellness assortment, a new sixth pillar of the retailer's larger wellness assortment. Comprised of body and pleasure oils, lubricants, bath salts and sexual wellness devices, Ulta Beauty will debut its Intimate Wellness push exclusively online on September 4. Foria Wellness, Vush, Unbound, Smile Makers...

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

According to data provided by several resale companies, there has been a generational exchange happening on their platforms, particularly in the last year. Older users are selling the clothes they’ve collected over the years, and younger users are buying them up. According to January data from The RealReal, more than...

Even with the rise of wholesale marketplaces including NuOrder and Joor, the physical showroom model is holding on. That was evidenced last week when French brand Ba&sh, which is backed by LVMH’s L Catterton, announced 10Eleven as its exclusive wholesale retailer in North America.

Though "air care" brand Canopy launched with a humidifier in October 2020, it aspires to be viewed as a beauty brand. Canopy is not alone in positioning clean, humidified air as a wellness essential. "Air care" has become a category in itself.

This year, rather than promoting the narrative of “New year, new you,” several brands are pushing back against the idea and encouraging their customers to opt out, as well. There’s good reason, as New Year resolutions have long been derided as ineffective.

Fashion brands have increasingly embraced the idea of nearshoring, or bringing parts of the supply chain closer to where their business is geographically based. Mexico, in particular, is emerging as a popular destination for brands based in the U.S.