There has been talk that smaller funding rounds are due to investors being more cautious with their dollars in case of a 2020 recession. While this is no doubt a factor, it likely has more to do with the fierce competition among investors and brands in these categories, as well...

Laws of Motion, a DTC womenswear brand, launched last week with its hero product, "The Alpha" dress. The brand spans sizes 00 to 24, offering 99 micro-sizes within that range. Think bra company ThirdLove offering half cup sizes in its bras, but for dresses.

In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.

The plus-size department is a dying concept, as emerging brands catering to the size range are going the direct-to-consumer route.

Retailers like Henri Bendel are fleeing 5th Avenue as they continue to struggle and costs of these once coveted spaces continue to shoot up. But in the wake of some major departures, a new crop of brands is settling in. The strip once famous for luxury retailers is now making way for...

The activewear brand will launch content marketing platform The Recreationalist today, which will include a blog and a zine, with the goal being for it to evolve in the coming year.

ELC has partnered with Kode With Klossy, the STEM-focused coding program, on a multi-prong partnership in which its scholars will learn Estée Lauder Companies' curriculum to then design a consumer-facing website for its new Rebellious Rose collection debuting in September.

SheaMoisture is one of the many beauty brands, including Dove, Aveeno and Carol’s Daughter, seeing the increasing value of Essence Fest and its dedicated Beauty Carnival experience that officially kicked off in 2018.

A year in, Sephoria, which kicks off on September 7, is finding its own footing.

The runway may be introducing styles, but celebrities are setting the trends -- even more so than influencers. 

Part of the viral nature of TikTok is built into its user experience, which allows people to quickly flip or slide to the next video and allows users to organically see content in their feed from accounts they are not subscribed to, unlike platforms like Snapchat or Instagram.

As a nearly 60-year-old heritage brand, Jack Rogers realized last year that while the brand was resonating with consumers up and down the East Coast, from New Hampshire and Maine to Florida, it wasn't doing enough to connect with the rest of the country, and the world. It also needed...