In the early aughts, Los Angeles-based American Apparel seemed to have it all, offering a heavy dose of sex appeal on top of its domestic production and palatable prices. Today, what’s left behind is just a shadow of the brand American Apparel used to be and what a generation of...

Ulta CEO Mary Dillion announced the retailer's curbside pick-up program, a take on its buy-online, pick-up in store service [BOPIS] that was shut off on March 17 in tandem with its 1,254 store closures. Ulta's curbside service is available in a select 350 stores in 26 states.

In the latest edition of Glossy+ Talks, an exclusive series for Glossy+ members, Divya Gugnani, Wander Beauty co-founder and CEO, discusses how customer conversations offer troves of data, why transparency and honesty with customers are always required, and how Wander Beauty is discussing today's racial inequality conversation internally and externally.

Fashion resale often gets lumped in with fashion rental in discussions of how the market is changing, particularly since they both represent departures from the standard models of fashion consumption. But as the coronavirus pandemic has worn on, the two are becoming increasingly delineated. While rental is suffering resale is...

At the beginning of the year, Birdies co-founder and CEO Bianca Gates had a thorough plan for the year focusing on outdoor shoes and the slogan “Travel boldly.” Birdies, like many fashion brands, has had to shift priorities.

While the first generation of DTC brands waited years to launch retail stores to build up their online business, newer DTC brands have been much more eager to launch stores within their first couple of years in business. Many of them are now cutting back on the number of stores...

Some beauty products trickle down from medical applications to use for everyday consumers. Augustinus Bader's topical application is something of the opposite, according to the company's co-founder Charles Rosier. Rosier first learned about its potential as a "wound gel" in a case study involving a young burn victim. "Basically, using...

Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.

A shrinking market is often a reflection of a lack of innovation and exciting product options. CBD-infused makeup began to emerge in 2019, but 2020 shows a more intense brand interest in the sub-category.

As the male grooming category undergoes a renaissance with more, better products, and it becomes more culturally acceptable for men to partake in beauty routines, celebrities like Idris Elba, Karamo Brown and Bollywood star Salman Khan are launching new lines.

Refillable beauty faces a larger customer acquisition issue, given that refillable products tend to cost more at the onset and offer less expensive refills. Still, the conversation around refillable beauty products does not seem to be slowing down, which begs the question of how far it can go in making...

Though the cosmetic aesthetic market may not be experiencing the painful slowdown of makeup, companies across the space are being forced to innovate to ensure the summertime boom of treatments won't be a fleeting moment of success.