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With consumers becoming increasingly aware and demanding of clean, performance-driven hair-care products, scalp care has gained popularity.

According to Pew Research, Gen Z best exemplifies the U.S.’s changing racial and ethnic makeup, influencing factors like hair type and skin tone.

Hair gloss, also called a hair toner or glaze, is a semipermanent dye treatment designed to help neutralize, brighten or tone down permanent hair coloring based on hair pH levels.

Through this investment, Dyson aims to become a worldwide resource for and authority on data, consumer habits and proprietary insights surrounding hair overall, with a focus on hair health.

Black consumers are three times more likely to be dissatisfied than non-Black consumers with their hair care, skin care, and makeup options.