Sustainability has remained relatively absent from the male-dominated streetwear market, and though sustainably minded brands like Everlane and Levi’s sell both men’s and women’s styles, women’s brands known for being sustainable -- Reformation, Mara Hoffman, Eileen Fisher, the list goes on -- outnumber men’s. Even so, Taylor Stitch has remained...
Over the past few years, we’ve seen a meteoric rise in mobile e-commerce. Not only was mobile shopping up 55 percent in 2018, but Forrester predicts that by 2022, mobile will account for $175.4 billion in retail sales. Despite this clear shift to mobile, fashion and retail marketers have struggled...
By taking a hands-off approach to the digitally native fashion brands it’s acquired since early 2017, Walmart is winning desirable new partners and planting a firm foundation in the prime extended-size market.
The ecommerce segment of fashion and apparel industry is expected to be more than $706 billion by 2022. Both, growing international markets and innovative technology can work in tandem to present exciting sales and marketing opportunities. And with tech like AI-powered virtual shopping assistants and virtual fitting rooms leading the...
By Loren Padelford, VP & Head of Retail, Shopify Plus The way we shop has changed forever — and it’s causing seismic shifts in the way retailers plan for the future. With the introduction of smartphones, and the continued advance of online shopping, commerce has fundamentally shifted from retailer led...
In fashion, the image has always been everything. Now, digital platforms have transformed imagery into commodity and retailers are putting a premium on crafting visual content that stands out. Here are the top 5 takeaways from Splashlight’s “The Power of Visual Content,” event. Sponsored content by Splashlight
When it comes to personalization, brand marketers have tunnel vision. Companies that excel at personalization take a holistic view of the customer experience. They treat personalization as a strategy, not as a tactic. Sponsored content by Sailthru
For the estimated 55 percent of users that use Pinterest to shop and not just "pin" oft-forgotten recipes and memes, the platform is continuing to evolve to meet e-commerce needs. Pinterest CEO Ben Silberman announced earlier this week that the company is launching updated online shopping tools, including an enhanced...
Hot shopping app Spring's founder and CEO, Alan Tisch, joins us for the inaugural episode of the Glossy Podcast. We discuss why retailers are slow to move (legacy structures); as well as why chatbots are the next big thing (customers are already used to texting their stylists.)