A couple of key trends are contributing to the impact of beauty creators. The first is the consumer preference for video, which has spurred more brands to create video content while also opening enormous space for individuals to contribute and benefit from this consumer desire.

This is the first time Ouai has had a partnership in the hospitality and fitness space. The Ouai team was looking for an amenities partnership that was “deeper” than the typical, by engaging in co-marketing opportunities, influencer gifting and co-branded social content.

Multinational consumer goods company Unilever, which owns brands ranging from Dove to premium Tatcha and Hourglass Cosmetics, has used machine learning since the 1950s. Now, it's developing robotics and AI for use in product testing and development.

In August 2023, Glossy was the first to report that Rhode was closing in on selling its first million tubes of its Peptide Lip Treatment, the skin care-enhanced lip balm for which Hailey Bieber's brand has become best known. At $16, that meant the single SKU had already earned the...

For the past eight years, customization has driven growth at BaubleBar. That was first through jewelry and, in the past five years, via a robust phone case program. As such, the brand has continued to expand its customizable offerings. Now, BaubleBar is adding hairbrushes to the mix.

According to September data from Capstone Partners, M&A activity in the beauty sector fell 23.5% year-over-year between January and September, with only 39 transactions announced or completed. The primary causes of this slower deal flow is higher interest rates, persistent inflation, recession concerns and seller-buyer valuation gaps.

Paul Loux, Ulta's vp of store design and experiences, discusses how the company is looking to add more discovery and experiences to its stores as it grows its footprint domestically and abroad.

Gen Z-focused Hally, the at-home hair-color brand, launched 100 new brand ambassadors on Tuesday, and they're all students at Baylor University. The noise they're set to make on social media is one step in a multi-pronged marketing plan centered on college students. The students have social followings ranging from 1,000-200,000.

K18, known for its always-on social media strategy, is taking things IRL. And, for the first time, it's launching in the metaverse. The two-fold pop-up and VR activation will launch this weekend. The biotech hair-brand, a bestseller at Sephora, is known for competing with Olaplex in the bond-building category, and...

In its six years of doing business, Nuuly, the URBN-owned clothing rental platform, has found that word-of-mouth is its most effective growth strategy. And, according to Julia Piccone, Nuuly's senior director of marketing, that goes beyond literal friends and family nowadays. "We know people [also] consider influencers or creators sort of...