In our second annual Glossy 50 list, we’re honoring the industry insiders responsible for driving the year's most important shifts. These are the honorees representing Beauty’s New Guard.

InStyle has been rolling out its “Best Beauty Buys” franchise quietly since 1995, but its potential has increased for the publication in recent years as both beauty and e-commerce have boomed. Today, it’s not just a key tentpole of the brand, but it's also an important moneymaker: Sales from the...

It’s no longer enough to personalize beauty products with a shopper's name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. But many of these custom processes involve in-depth and time-consuming questionnaires, something many customers might bristle...

The beauty department at Saks has gotten a makeover, with more space, services and events.

To maintain market share in an increasingly cluttered industry, Ulta is hinging its strategy on high-low shopping: It’s one of the few beauty retailers to sell both mass-market and prestige products in one place. The next merchandising and inventory steps it takes, then, are key. Newness is a big focus...

It's not simply Sephora’s status or widespread distribution that matters, it’s what the company does for the young brands it partners with -- namely, featuring them prominently across its website and social content, as well as in its popular sampling program.

After assisting another famed celebrity hair stylist, Jen Atkin, for a few years, Marjan graduated to independent work about two years ago and began working to build her personal brand. Doing so is a common move these days among celebrity-adjacent makeup and hair artists, who have become increasingly influential thanks...

Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.

To cover the constant content cycle across digital platforms, fashion brand strategies have changed around photoshoots and fashion shows to make sure they’re milked for all their worth.

Calendar transitions and the relevance of fashion shows altogether may be the talk of the town, but New York Fashion Week has another problem on it hands: the enduring chaos of backstage.

Fashion brands like The Kooples and Pinko, and beauty brands like Deciem-owned The Ordinary and MartiDerm, have begun selling in China through Taobao Global. Different than Alibaba’s Tmall e-commerce platform and the main Taobao marketplace, Taobao Global specializes in working with small- to medium-sized businesses not local to the Chinese...

In our second annual Glossy 50 list, rolling out all week, we’re honoring the fashion and beauty insiders responsible for driving the year's most important industry shifts. These are the honorees representing Legacy Beauty's Leaders.