Blend-it-yourself stands as a comprehensive reflection of the current consumer mindset, as it touches upon a desire for experience, consumer awareness of natural ingredients, and individualism and inclusivity.
Last week, I wrote about the various business reasons that are driving the primary and secondary markets (meaning brands and resellers) to work together. A perfect example of this is the partnership between Stella McCartney and The RealReal, which the two just renewed for the year of 2019. Through this...
The former boys’ club of venture capital is starting to bet on beauty.
On Thursday night, hundreds of international college students and recent graduates gathered in Paris for Brandstorm to present their vision for what’s coming in the world of beauty and tech to judges from L’Oréal. Prior to the event, an annual competition asking students to solve a business case for L’Oréal’s...
The clean beauty movement, which includes organic, natural and green products, has become a mainstay in the beauty world. Legacy brands with any ties to it are increasingly trying to align themselves closer to the trend in order to stay relevant.
Instead of rugged Brawny men, sexy Axe guys or salt-and-peppered Cialis Baby Boomers there are soft color schemes, branded “merch,” diverse models and sans-serif font. Call it Glossier for guys or the Goopication of men’s products, but it exhibits a changing attitude about men’s personal care toward integrating compassion, empathy...
Serving up fashion with a side of beauty and wellness is trending for retailers. Today, luxury online marketplace Orchard Mile pressed go on its first loyalty program, a multi-tier, point-based initiative granting regular customers complimentary services from a range of outside companies, largely in the beauty space. Co-founder and CEO...
With retail competition heating up, brands are upgrading their online shopping experience. After all, getting customers to an e-commerce site is one (increasingly costly) thing, but getting them to then spend is quite another. Sealing the deal requires a site that’s, at the very least, on par with the competition....
Gen Z is a distinctly different type of customer than millennials; they grew up online, eschew email and Facebook in favor of Instagram and YouTube, and consider brand transparency and diversity to be absolute necessities.
Trower gave Glossy a rundown of an average workday, which included meeting over french fries at Fred’s, shopping the Estée Lauder company store and hitting a hair salon at 7:30 a.m.
Notably, brick-and-mortar stores are not part of the offline plans. Instead, the brand is looking at establishing hotels, restaurants and spas in its home base of Sharon Springs in upstate New York.
In the early 2010s, the “Uber for” model expanded to include beauty services. Ever since, consumers have been using apps to book at-home appointments with makeup artists, hair stylists, and even masseuses and airbrush-tanning technicians. But salons aren't doomed, despite clients' shifting habits.