Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...

Since pop-ups have emerged as an experiential retail concept, they have evolved to inform permanent store plans and product development, and are used as a general marketing lever. As such, the forced closure or postponement of these strategic outlets is having a large-scale impact.

As AI, AR and VR have made beauty and technology increasingly interlaced, CES has become a destination for beauty companies to show off their latest tech advancements. However, does the beauty tech featured actually make sense for the end customer?

In a tough brick-and-mortar retail environment, beauty services are becoming a tactic to drive customers and clients to stores. Venture capital firm Index Ventures is now focused on how it can support the growth in beauty services through investments. 

As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....

Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting...

After launching one of the most coveted hair dryers on the market in 2016, Dyson is now rolling out two new attachments to service all hair types and styles.

The curler, called Unbound Cordless Auto Curler, will be followed up by the launch of a 2-in-1 styler and a straightener by December. Conair is trying to appeal to younger consumers by underscoring that its latest products are time-saving and travel-friendly.

On Tuesday, Sephora announced its largest North American store expansion in its 20-plus-year history, opening 100 new locations over the course of 2020 in second-tier markets like Charlotte, North Carolina; Nashville, Tennessee and San Jose, California. Beyond providing a wider geographic footprint, Sephora's new stores are smaller in format, at...

Over the last five years, supplement companies have gravitated to the beauty category, bridging a gap between wellness and beauty products. Today, skin care-brands like One Ocean Beauty and Murad offer ingestibles, while supplement brands like Olly and Centrum offer beauty-focused vitamins.

Over the last 12 months, a bevy of brands tailored to men have launched with the idea of elevating the basic routine from face wash and moisturizers to include face and sheet masks, pore strips, serums, eye creams and more. Altogether, these brands are seizing upon the momentum of the...

A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...