One of the most common difficulties for western brands looking to break into China is the speed at which trends change that makes it hard for brands to keep up in a culture they are unfamiliar with.

Following a deep dive on its customers, revealing that more than 50% are mothers, clothing brand Parker NY decided to let the data inform its next product launch. The result was a small collection of matching dresses for moms and their daughters.

Savvy marketers know that new customers can often be acquired via word of mouth recommendation. Through referral programs, beauty and fashion brands in particular can drive up their customer acquisition rates. But while this strategy may seem simple enough, many brands struggle with implementing it successfully. Sponsored by MentionMe.

Each quarter, the Glossy team explores emerging industry trends and topics in our member-exclusive research reports. Introduction: Over the past decade, countless malls, department stores and brick-and-mortar locations have fallen victim to the American retail apocalypse. Bankruptcies, shifting consumer priorities, and the rise of ecommerce and mobile capabilities have dominated...

The idea for the program came roughly five years when Arc’teryx started thinking about how to improve the lifecycle of its backpacks, insulated jackets, shell jackets and more. As the quality of the products get better, people could wear them for longer. But then there were some who would buy...

In a shift from even a few years ago, fashion brands have begun actively seeking ways to participate in the “circular economy,” a term that reflects the trading, re-selling and borrowing of apparel and accessories that have previously been worn by someone else. The latest such launch is cool eco-chic...

While the brand does currently have a variety of products in the activewear space -- training shorts, leotards and unitards -- Thinx Air is designed to reach more than just athletes, including women who travel frequently and are always on-the-go.

Jill Stuart Beauty is ramping up its presence into the U.S market to tap into the American appetite for Asian beauty.

Creating the optimal customer experience is one of the measurements used in Sailthru’s new Retail Personalization Index, a list of brands ranked by their success at personalization and omnichannel. For the second year in a row, Sephora emerged at the top of the list thanks to the absurd amount of...

For Jet, trying to compete with Amazon at its own game is a fool’s errand. Amazon has far too much of an advantage for Jet to overcome it as a general online retailer of choice. But Jet is not trying to compete with Amazon on its own terms.

Not long ago, customers had little input on what brands made, according to Ministry of Supply’s Aman Advani. But now, thanks to new technological tools and programs that involve consumers, like wear testing, that relationship is totally different.

In 1919, athleticwear brand Champion got its start by producing high-quality but otherwise humble knitwear for the everyday consumer. Now, one hundred years later, Champion still caters to that everyday consumer who may not be the most hip to the latest trends in fashion along with a new segment of...