Skateboarding has been a popular pastime for American youth since its introduction in the 1970s, but it wasn't until the early 2000s that skateboarding became a popular hobby, professional skateboarders became celebrities, and apparel brands started catering to them both.

Target now has 41 private-label lines, with roughly half in the apparel and accessories space. Now, with All in Motion, the retailer is setting itself up to take on the growing sportswear market in 2020.

Ever since Glossier launched in 2014, "community" has become beauty's biggest buzzword. What first was a niche brand strategy was adopted by legacy and heritage players, and new brands and products were subsequently developed to satisfy communities. Their marketing, imagery and communications strategies followed suit. But amid the coronavirus pandemic,...

There are two kinds of fake watches, according to Charlie Emslie, a watchmaker and authenticator at watch resale platform Crown & Caliber. There are watches that incorporate cutting-edge 3D printing and laser technology that are nearly indistinguishable from the real thing, and there are watches that “look like they wrote...

Rent the Runway already has a presence in stores, homes and, as of last year, some work spaces. Now, the rental platform is taking the next logical step: hotels.

The initial jolt of coronavirus caused negative impacts on some beauty box subscriptions, like an increase in March cancellations. But as shoppers spend more time at home and continue to avoid stores, they are looking to beauty subscription boxes as a means to acquire new products.

Gorra's estimate is that nine out of 10 "luxury owners" have never sold those items, and that most of his customers (on the selling end) are doing so for the first time. It helps that Rebag buys pieces upfront in nine physical locations in Los Angeles, New York State and...

On Monday, DTC fashion brand Arrivals dropped a collection of tie-dyed T-shirts in their first attempt at selling a collection through Instagram. 

As Facebook and Instagram become increasingly crowded spaces, brands are looking to engage consumers on less-saturated social platforms. Reddit, with its more than 500 million monthly users, is a tempting but tricky opportunity.

Your success depends on tastemakers and fashion-forward buyers finding your product at the next best place to shop. Compete with digital native brands, by learning how to plan a digital shelf strategy.

2020 is set to be a big year for Instagram as it continues to evolve into a bigger e-commerce platform. It's set to be a big sales channel for direct-to-consumer companies and traditional retailers alike, but there are still a lot of questions about how it all works and when...

"The Ankari Floruss brand basically revolves around being an influencer," Ankari said.