September will always connote back-to-school season; no matter how old you are, it's a season of new beginnings. So it's no surprise that there were a lot of brands that made their debut this month. They include two brands that lean on prized Ayurvedic ingredients and a former K-Pop star’s vitamin...

Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.

The company’s latest effort, which opened on Friday morning, is The Avenue, an upscale section of the mall anchored by Saks Fifth Avenue and featuring a selection of stores by high-end brands. They include Dolce & Gabbana, Hermès, Saint Laurent and Mulberry.

On Wednesday, Ulta Beauty and MAC Cosmetics became the first two beauty companies to launch Snapchat’s newly updated AR Shopping Lens. Initially launched late last year, the Shopping Lens' new updates include allowing users to swipe through looks featuring different makeup product types and different brands.

After their acquisition from Shiseido by a private equity firm in 2021, makeup brands BareMinerals, Laura Mercier and Buxom are in for a refresh. 

Platforms like Depop may be synonymous with virtual thrifting and sustainability today, but Nasty Gal, the online fashion retailer under the Boohoo group, is trying to tap back into its early associations with sustainability. “Sustainable products have been what the business is built on” since it launched 15 years ago,...

Inter Parfum has owned the Guess fragrance license since 2019 and began to reinvigorate the brand through new launches. Sales for the brand grew 58% between the first half of 2019 and the first half of 2021, and the men's collection is expected to earn $20 million in its first...

E-commerce sales across the fashion industry soared by 44% during the pandemic, as brick-and-mortar stores closed or read as unappealing to customers. But as vaccinations roll out and retail foot traffic returns, will e-commerce continue to thrive?

Being a supermodel in Kaia Gerber's blood — after all, her mom is Cindy Crawford. The 20-year-old model (and the spitting image of her mother) is a face of YSL Beauty, as well as a new product from the brand that's set to be announced in January. While she loves...

From the “Green Card Lottery” military jacket to tie-dye shirts indicating “the emotional unrest visa issues can bring,”  Poulsen’s brand marries minimalist streetwear and politics. Using muted tones inspired by her own Employment Authorization ID, she places the brand's logo “on the heart, present, heavy and jarring.” The backs of...

"The makeup looks are more refined and toned-down overall." "Euphoria" makeup designer Donni Davy gives a preview of show's next beauty looks.

When Neiman Marcus emerged from bankruptcy in September 2020, it didn’t publish its standard catalog last fall. But this season, it's back under its former name “The Book" (Typically, Neiman Marcus publishes two seasonal catalogs and one Christmas edition each year). Daz McColl, CMO of Neiman Marcus, spoke about the...