Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending...

As platforms move deeper into the world of commerce, they're rolling out new features every few weeks. For brands that are looking to join the Pinterest shopping movement, these are just a few of the features to know about.

As the cost of traditional advertising channels continue to rise, digital-first companies like Rent the Runway and Dia&Co are using referral programs to acquire new customers at a lower cost.

Retail’s lifeline is brands coming to the realization that stores lacking experiential components bring nothing to the table. To make their long-lease stores worth visiting as e-commerce picks up, they’re turning to the pop-up model which offers customers more than a transaction. The trend is putting new pressure on retailers...

For companies like Nordstrom Rack, Zadig & Voltaire, Toms and Sephora, micro-influencers make up a large part of that mix, and a growing strategy is using influencers to target a micro-segmented audience. They're identifying specific groups of people with niche interests -- for example, a mom with two kids in...

As Instagram extends its shopping features to more companies, social-savvy direct-to-consumer brands -- many of which were born on the platform -- will no doubt take them and run. For consumers, the ability to shop their various go-to DTC brands within one app would eliminate the prior impracticality of bouncing...

At the National Retail Convention’s Big Show, an annual conference held this week at New York City’s Javits Center, many execs spoke of  "friction" within the shopping experience, everything from lines in-store to lack of inventory to delivery times beyond same-day. The hope is by removing extra steps, retail players...

One popular image of a cofounder is that of a creative type — someone who designs a product, dreams up branding and serves as the face of the company. Then there’s the business type — the person who works behind the scenes and handles the financials and any acquisition deals....

Thanks to Fenty Beauty's partnership with Sephora in the U.S., brands and retailers alike have sought to make themselves more accessible to women of color. Though Ulta responded to Fenty with digital upstarts like UOMA Beauty and Juvia's Place over the last year, QVC and HSN have yet to fill...

In a marketing environment in which reaching women between 18 and 35 has become more expensive, dating apps are viewed as a relatively untapped opportunity for beauty brands.

In June, British heritage brand Burberry became one of the first luxury labels to run both paid and organic campaigns on TikTok across the U.S. and the U.K. A month later, the company, now under the creative direction of Riccardo Tisci and under the business direction of CEO Marco Gobbetti,...

A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...