In 2016, Marc-Antoine Barrois made a few hundred perfume bottles expecting to sell them over the course of 10 years. Now fragrance is 90% of his business, but he would like his consumers to buy less, not more of his creations.

Faherty and Blueland recently did product collaborations with an environmental activist and a popular Instagram forager, respectively. These brands say these types of partnerships drive both credibility and sales.

In this edition of the Glossy+ Research Briefing, we analyze McKinsey & Co.’s latest consumer sentiment report that covers trends in consumer behavior and optimism toward current U.S. economic conditions. 

With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are looking to downgrade their beauty products. 

"When we've shown more mature faces, the younger demographic expresses a lot of excitement and, frankly, relief. Our community in their 40s and above feel represented, and our customers in their teens and 20s look up to these women."

Sabon, perhaps best known for its Dead Sea salt body scrubs, as well as body lotions, shower gels and home fragrance, was one of many casualties of Covid-19 retail closures. It filed for Chapter 11 bankruptcy in May 2020, during the height of the pandemic.

As more retailers are unveiling holiday deals earlier this year, Amazon's fall event is also a move to attract early holiday shoppers.

With DTC holdouts like Glossier finally pushing into retail, omnichannel has become the only strategy to win in beauty. And for players that have existing wholesale and digital strategies in place, fine-tuning those playbooks is an always-on need. Case in point: L'Oréal-owned Urban Decay has been retooling its digital presence...

In this edition of the Glossy+ Research Briefing, we examine how temporary pop-ups are helping digitally-native startups deliver unique in-person brand experiences in multiple cities across the U.S. 

The luxury fashion industry has historically benefited from wealthy tourists traveling around the world to do their shopping. But in the first half of 2025, tourism to many of fashion’s traditional destination markets has been slumping.

Beauty brands’ investment in mental health initiatives is coming full circle with the rise of psychodermatology. 

The beauty industry is filled with experts, dermatologists, aestheticians and makeup artists, all trying to leverage their expertise in an increasingly crowded market. But the cosmetic chemist — the person who formulates products and oversees development — has long stayed behind the scenes. That changed when Ron Robinson debuted his...