In a highly competitive retail market, profitability pressure affects each and every SKU. Shoppers are carefully picking the products they want and need, and their ability to quickly compare products, prices and offers with their digital devices has become a vital part of the buying process.
Product assortment and price point matter for fashion, beauty and luxury brands and retailers — and none of these details exist in a bubble. Developing assortments that resonate with customers at a price they’re willing to pay is only possible for brands and retailers that are properly benchmarking themselves against competitors, using data and their own digital tools to do so.
Download this new guide from Centric Software to learn more about:
Sponsored by: Centric Software