Slow and steady growth is the name of the game for skin-care brand Dr. Idriss Skincare, which was founded by board-certified dermatologist Dr. Shereene Idriss in 2022. Dr. Idriss has 2.3 million followers across Instagram and TikTok.

Clinique's Black Honey lipstick found a whole new generation of consumers thanks to social media. The Estée Lauder-owned brand is hoping its iconic Happy fragrance will find new life as well with a trendy body mist format.

Diipa Büller-Khosla is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.

It’s easy to see why Beyoncé tapped Grace Ray as CEO of Cécred, the star’s highly-anticipated hair-care brand that launched in February of this year. Conversely, it’s easy to see why Ray accepted the role. At the end of 2021, Ray joined the team at Cécred, which is independently held. With...

The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.

Sephora has launched numerous new brands in recent months, many of them buzzy and beloved — but perhaps none has been as hotly anticipated as Ultra Violette, the Aussie sunscreen brand first launched in 2018.

Live Tinted received $10 million in Series A funding in March and expanded into Sephora Canada in July. Already, the brand was available for purchase in Sephora U.S., Ulta Beauty and Target. But Deepica Mutyala, founder and CEO, said this is only the beginning for the brand.

The University of Miami marketing senior has amassed nearly 3.5 million followers in a few short months by reinventing the app’s popular “Get Ready With Me” format.

As brands focus on holiday campaigns, BFCM delivers a surge of new customers. However, long-term growth requires fashion and beauty brands to retain these new customers — and retention is more than just a post-holiday strategy.  Retention enhances customer loyalty while boosting profitability and lowering acquisition costs over time. When...

To wrap up 2022 on the Glossy Beauty Podcast, West Coast correspondent Liz Flora, beauty and wellness editor Emma Sandler, and senior reporter Sara Spruch-Feiner sat down from New York and Los Angeles to have a Zoom chat about the biggest beauty industry trends of the year. 

Sabrina Elba joined the Glossy Beauty Podcast to discuss how an Instagram Live series inspired her brand, what it’s like operating a celebrity brand and what it means to be a melanin-inclusive brand.

Nearly six months ago, Armani Beauty announced the formation of Gen A, its eight-person squad of Gen Z talent chosen to represent the brand and introduce it to younger audiences. Now, the men in Gen A have their first big task — introducing a new version of the brand's 25-year-old...