The tool, called Younique Beauty Guide, allows Younique sellers to demonstrate online how products, such as foundations and eye shadows, will look on customers. Beauty Guide is hosted exclusively on Youniqueproducts.com.

At the end of October, Dyson unveiled its Dyson Demo Store Beauty Lab in Seoul. Unlike traditional Dyson Demo Stores that include hair styling appointments and opportunities for prospective customers to try the Supersonic and Airwrap products, the Korea experiment is meant to serve as a research lab for Dyson's...

When coronavirus started to take shape as a global pandemic, influencers' responses to the outbreak were well documented as more eyeballs than ever were glued to Instagram, TikTok and Facebook. As some influencers have been criticized for privileged posts that highlighted access to Covid-19 tests and ignoring public health guidelines,...

Pureology has a history as a professional sulfate-free brand, but the brand's last refresh was in 2015, and the hair-care category has changed substantially since then. Sulfates are no longer the only no-no ingredient in the space, as the clean category has begun tackling hair care.

Despite self-reported teen spending decreasing by 4% year-over-year and cosmetics spending among teens falling by 20% to a 19-year low, the tween and teen makeup category is gaining steam because the consumer base is ready for more.

Customers remain at home, unable to receive salon touch-ups and with more time to change their hair themselves. As such, they are turning to at-home box dye or more customized DTC brands in droves. Overall, sales of hair coloring products increased by 23% in the first quarter compared to last...

On Tuesday, makeup brand Cover FX launched a lineup of new products: a tinted moisturizer with adaptogens and pre- and probiotics, and a patent-pending makeup application brush. These products are fueling a new launch strategy necessitated by Covid-19 limitations.

The Middle East is known for its luxury clientele. Diverting resources to the area can mitigate China's deceleration because of coronavirus, as well as play a factor in the ongoing slowdown of the U.S. color cosmetics market.

Aerie's mix of influencers, positivity and a hashtag challenge is driving big results for the brand on TikTok.

Between October 2017 and now, CoverGirl made several publicized efforts to modernize its brand, including ditching its signature tagline, “Easy, breezy, beautiful,” for “I am what I make up,” opening a Times Square flagship store and signing on brand ambassadors like Food Network host Ayesha Curry and 71-year-old model Maye...

The ongoing campaign began on Jan. 17, appearing first on product information pages. It will expand to Veil Cosmetics' Amazon homepage in early February. The campaign includes a video and four images featuring seven women between 20 and 60 years old. Each model is meant to showcase a diverse skin...

Saint Jane, which is less than a year-old, first made an appearance on Sephora.com in May. After its online debut, the brand's Luxury Beauty Serum that contains 500 milligrams of CBD and retails for $125 has been a top 5 best-selling product within the CBD category and a top 15...