Frank Body, the Australian brand best known for its coffee ground body scrubs, expanded its portfolio further into clean body care on Tuesday, as the company intends to ramp up its revenue growth over the next three years.

Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.

Women’s lifestyle title Marie Claire is getting into the sampling business with the launch of Beauty Drawer, opening on Monday. The first 5,000 members to sign up will receive samples of anti-aging cream from the launch partner, beauty brand StriVectin.

"[The strategy is] really to focus on our hero products. Because first and foremost, these products are absolutely loved," said Jane Hertzmark Hudis, executive group president of the Estée Lauder Companies, on the most recent episode of the Glossy Beauty Podcast. "They will drive the greatest amount of recruitment, which...

As wellness and beauty startups are launching new products to address growing concerns around product safety for pregnancy, DTC maternal supplement brand Perelel is the latest to hit the market.

As companies across the board prioritize e-commerce in a coronavirus landscape, some beauty brands aren't giving up on brick-and-mortar.

Pinterest has experienced a surge in wellness, self-care and DIY beauty treatment searches, and brands are now evolving their activity on the platform.

Social comments from customers and prospects are invaluable to brands, and missing an opportunity to engage with customers on social media is a sure way to slow growth and hinder loyalty.  In pursuit of insights around social listening and best practices, Amplify.ai recently featured Curology on a webinar with Glossy...

Beauty stores may be reopening in some states, but brands are ramping up their online experience with virtual consultations as they plan on e-commerce for the long haul. 

A growing number of marketers — especially in the beauty industry — are turning to SMS marketing. In a new guide, learn how leading beauty brands, such as Supergoop!, are successfully using mobile messaging to reach customers.

On Wednesday, L'Oréal USA's B2B retailer SalonCentric announced a new marketplace on its website. The e-commerce feature will triple the site’s product selection offered to salons and stylists and is set to roll out in September. SalonCentric anticipates that the new marketplace will add 350 new vendors to its site. It...

This week, Sephora adds five new makeup brands to its assortment, including Westman Atelier, Merit, Saie, LYS and Freck, bringing its total clean color cosmetics count to 16, said Alison Hahn, svp of merchandising for color at Sephora. In total, Sephora carries 80 clean brands across makeup, skin care and hair...