On March 19, it launched a new Gen-Z oral care brand called Co. by Colgate. It is sold exclusively through Ulta Beauty and the brand's DTC e-commerce site. Reinventing toothpaste is a bit like reinventing the wheel or the pencil, which is to say that the perfect product cannot be...

The artist behind TikTok’s unofficial anthems, rapper Saweetie has continued her meteoric ascent in the past year with a new single, album and beauty line in the works.

Launched February 16 with $4 million in investment from major entertainment figures including Guy Oseary and Ashton Kutcher, Uni features a closed-loop system.

Starface has tapped college football player Kayvon Thibodeaux, who is projected to be a top pick for the 2022 NFL draft. The 21-year-old is a recent alumnus of the University of Oregon, where he played for the Oregon Ducks. He is now also a shareholder in Starface, which launched in...

On May 2, the Met Gala was interrupted by breaking news from Politico. "Supreme Court has voted to overturn abortion rights, draft opinion shows," read the headline. In the days that have followed, a small group of brands have responded. These brands have taken to Instagram to make a statement.

Though a 15-year-veteran in beauty, Guive Balooch, head of L'Oréal's technology incubator, considers his outsider-turned-insider perspective a skill. Balooch started his professional career as an instructor at the University of California, Berkeley before working in pharmaceuticals. "I spent almost half of my life really focused on academia and science," he...

In 2011, Liz Eswein was among the first of her friends to get an iPhone, and then the first to download an app called Instagram. She tried to get the handle @Liz, but it was taken. The same goes for @LizNYC. Oddly, @newyorkcity was not. Today, that account has 1.5...

Snap is working hard to create immersive experiences for luxury brands and show how augmented reality can bring the magic of fashion to exhibition attendees.

Knowing the power of tapping into pop culture, fashion brands from Hill House to Balmain increasingly sought out Netflix this year and inked strategic, product-focused partnerships centered on the platform's buzziest shows.

Ami Colé earned great buzz ahead of its June launch. That was not only because N'Diaye-Mbaye is a L'Oréal and Glossier alum, but also because it promised to be the no-makeup makeup brand that brown and Black customers have wanted.

Regardless of whether or not Will Smith was justified in smacking Chris Rock at the Oscars after a joke about wife Jada Pinkett Smith’s alopecia, there’s no doubt that the topic is emotionally charged. 

September will always connote back-to-school season; no matter how old you are, it's a season of new beginnings. So it's no surprise that there were a lot of brands that made their debut this month. They include two brands that lean on prized Ayurvedic ingredients and a former K-Pop star’s vitamin...