With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...

Before the coronavirus pandemic became an international health crisis and upended all global economies, beauty brand incubators were flying high. Turnkey operations like Luxury Brand Partners, Maesa, Beach House Group and SOS Beauty were equipped with the know-how to quickly make exclusive or made-for-retailer lines and were seen as instant...

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer beauty brans. 

Ecovative, the mycelium leather company that holds the largest mycelium foundry in the world, partnered yesterday with Bestseller and PVH Corp. with the help of innovation platform Fashion For Good on creating an accessible leather solution.

As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.

After launching on QVC’s website and mobile app in April 2020, Estée Lauder is taking the livestream plunge on the shopping channel. On March 16, the 75-year-old brand will make its first-ever appearance. Maggie Turner, executive director of education, special events and artistry for Estée Lauder and Aerin Beauty U.S....

Within the U.K. and Australia, The Body Shop At Home has grown to 27,000 consultants, and since June, the brand has quietly been building up its U.S. presence. Through marketing the program on its site and via email, the program has grown to over 6,000 representatives in the U.S. in...

Nearly all companies and industries value TikTok as a necessary channel for sales and engagement now. And one of its first adopters, Walmart is pushing its strategy forward.

Asos, the U.K. fast-fashion retailer, is upgrading its beauty offerings and customer experience over the next year amid a coronavirus boost in sales but an uncertain fashion climate. Asos launched a beauty and grooming category in 2004, which rebranded as Face and Body in 2017 in order to be genderless. But...

The coronavirus pandemic has forced new, digitally-native beauty and wellness brands to rethink the original tenets of the DTC model.

As digital advertising costs rise, more fashion companies are newly opening stores to reach customers. And they’re taking innovative approaches that are set to play into the accelerated reshaping of the physical retail landscape that’s been in swing since 2020. This week’s briefing breaks down four examples.

Today, DTC lifestyle site The Verticale is launching an online marketplace of 50 digitally native brands spanning beauty, personal care, fashion and home.