This week, I look at how Nars is translating real-life beauty experiences to digital, check in on BeautyPie, and showcase yet another review platform moving into commerce.

Hair dye became a significant category for Lime Crime as far back as 2018, and in 2022, the business is expected to be 70% hair sales and 30% makeup sales. In 2019, the breakdown was 85% makeup sales and 15% hair sales.

After the 50-year-old brand revamped its packaging and logo in April, it is now targeting a revised distribution strategy. The brand is best known for its rosewater and castor oil products and was typically found in Whole Foods, Sprouts and other health food locations. But it has slowly added Target,...

Arfa, the beauty brand incubator company behind Hiki and State Of, has rebranded to Chord and plans to pivot its business model from brands to technology. Arfa will no longer incubate any brands. Instead, Chord will exclusively sell the headless e-commerce software and data products that underpinned Arfa's technology to other...

Target has been fine-tuning its beauty strategy for some time with emerging brands and its own clean ingredient standard, but its upcoming relationship with Ulta changes the game for beauty retailers and brands alike.

Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.

Nyma Tang, a self-described influencer and ‘beauty advocate,’ is tapping into her power to influence in a new partnership with CVS. The drugstore chain has nearly 10,000 locations across the country. Tang announced today that she is the retailer’s first-ever "Beauty Inclusivity Consultant." The role puts Tang in a unique position...

Live shopping isn’t new, but it’s evolving as content commerce strategies create new and powerful roles for brands and retailers. With shoppable content, advertisers are engaging with consumers across social media in increasingly interactive ways. Starting in the mid-1980s, with the launch of television shopping networks such as HSN and...

When Amyris developed its version of squalane — a synthetic form of shark-derived squalene — the company believed it had potential as a best-selling ingredient that, as a biotech company, it could sell to beauty brands. But in order to make squalane desirable, it had to also manufacturer squalane’s popularity.

With investors growing more careful with their dollars, the rapid growth model championed by VCs is being called into question and new brands are having a harder time getting off the ground or scaling. Alternatives to VC funding and private equity are looking increasingly appealing for the brands that can make them work.

Launching on November 18 is Pony's latest Morphe collaboration. The collection includes trend-forward face and body decals in celestial-inspired shapes, three sheer-but-shimmery lip tints and a 39-shade palette. We spoke to Pony via Zoom about the new products, the beauty trends in Korea and America, and her mega social media...

While New York and Los Angeles remain the biggest cities for both fashion and beauty, small brands like Esker, larger brands like Kendra Scott and retailers like Neighborhood Goods have all relocated to or opened stores in Austin over the last year. The prevailing feeling among those companies is that...