Ulta's loyalty membership has one of the highest penetration rates in beauty, with 70% retention. And it's on track to reach 50 million loyalty members by 2028, a significant boost from its current 44 million. For comparison, Sephora's Beauty Insider program counts 34 million members. Ulta has 1,400 stores and...

In this week's luxury briefing, a deep dive into why beauty is leading the charge for Victoria Beckham, and why it could lead to a buyout. Also, news to know and Glossy's podcast featuring Vicky Picca, president of sports fashion brand Off Season.

At Glossy Pop Wellness on Thursday, experts from industries including wellness and dermatology discussed how weight loss on a GLP-1 can impact everything from skin to mental health, how one's GLP-1 results can be optimized and how brands can adapt to meet the moment.

This week, we're highlighting the ways in which luxury personal shoppers are attracting ultra-wealthy clients through access to private beauty shopping experiences, sold out product and celebrity glam squads and aestheticians whose books normally remain closed to new clients. Additionally, the Kardashian sister partnering with a U.K. fake lash brand...

Bliss was acquired by AS Beauty Group, parent company to Laura Geller, CoverFX, Julep Beauty and Mally Beauty, in January of 2023. Since then, its new owners have been working to shift focus to an older core customer. Its previous owner, L Catterton, had focused heavily on Gen Z and...

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple...

K-Beauty skin care has now made its way onto the top shelves of beauty aficionados around the country — and has led to many Korean brands earning coveted shelf space at Sephora, Ulta Beauty and Target just in the last few months. So, as the country's exports become widely embraced,...

With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.

President Trump’s evolving tariff policy has rocked many business owners since he took office in January. On August 7, new tariff rates will go into effect for a number of trade partners. But the uncertainty caused by changing tariff policies throughout the second Trump administration has already had a domino effect...

Oral care brand GuruNanda conquered TikTok Shop by selling millions of dollars of mouthwash, electric toothbrushes and whitening strips during the retailer’s 2024 prime. Today, CEO Puneet Nanda has refocused the company’s marketing prowess on its first specialty beauty brick-and-mortar retail launch with Ulta Beauty. Nanda sat down with Glossy...

Ahead of its Q4 2025 earnings call, the beauty company announced the acquisition of Bieber's blockbuster brand. The news comes as E.l.f. prepares to raise its prices due to tariffs on goods from China, which produces much of its affordable beauty products.

Tensions are running high in what is likely to be a close race between Vice President Kamala Harris and former President Donald Trump. But while beauty brands are caught between taking a political stand and remaining silent, that anxiety may not translate to short-term shifts in the market.