From plants and deodorant to meal kits and skin care, beauty and personal care brands are forging Instagram alliances with labels across the DTC world. 

Friday, on Shabbat, Susan Alexandra, the brand known for its playful jewelry and beaded bags beloved by the cool, fashionable set, is launching a new collection of Judaica.

During an earlier era of social media, making it big as an influencer was a glamorous one-way ticket out of a corporate day job. But for TikTok influencers, it’s now a way into one. 

Few people probably associate Amazon with the salon business, but the company has been making consistent beauty inroads.

On March 1, Amika launched a brand awareness campaign called “Love All Your Hair Days.” Designed to celebrate self-expression, the campaign serves as the basis for Amika’s new media investment mix strategy.

In September, as Harry Styles kicked off his tour, dubbed “Love On Tour,” online styling service Stitch Fix saw a 160% year-over-year spike in customer requests related to the tour or inspired by the singer’s eclectic look. Styles, who is a face of Gucci, was famously featured on the cover...

Located in the SoHo neighborhood of New York, Otherland’s 800-square-foot store opens following two years of tremendous growth in the candle and home fragrance market.

Life has returned to a pre-pandemic normal, more or less, in the last few months. At the same time, there's been a question around whether the activewear boom of 2020 can continue. Recent signs indicate the category is still growing but becoming all the more competitive. Read on to see...

The 11-year-old nail care and service brand relaunched on Wednesday, after permanently closing four out of its six locations in 2020. Part of the pivot was informed by the 151% sales growth that Tenoverten experienced in its DTC e-commerce in 2020.

Once seen as a breath of fresh air in the world of brand aesthetics, the minimalist “blanding” trend of the mid-2010s is on its way out. 

A cult gift in the U.K. for the last half-decade, the beauty advent calendar and its surrounding craze have come to North America.

For all the hype around TikTok marketing, traditional advertising is slowly coming back to break through the digital noise. Companies like Peace Out Skincare are turning to out-of-home options like billboards and banners to build hype around new products.