U.S. holiday retail sales will grow less than 1% to $1.01 trillion. Furthermore, brick-and-mortar sales will decline by 4.7% while e-commerce sales will jump to 36% and ultimately account for 19% of total retail sales. 

In late November, Urban Decay's Moondust eye shadow started to go viral on TikTok. Its virality wasn't the source of one mega-influencer's endorsement. It also wasn't a buzzy new launch — Moondust first launched in 2013. Rather, according to Malena Higuera, Urban Decay's U.S. gm, it was the result of a...

Vegan beauty is no longer a fringe beauty movement, as a growing number of brands are eschewing animal products.

Despite the stock market recently providing evidence to the contrary – namely, via shares tumbling as apparel brands and retailers downgrade annual projections — the financial and fashion industries are getting cozier. More specifically, making moves to tap into the opportunity the other provides is trending among the leaders of...

Though Victoria Beckham’s "posh" taste is iconic, for her beauty brand’s newest launch, she turned to her fans. Victoria Beckham Beauty’s community is made up of 456,000 Instagram followers, many of whom voted on the brand’s latest launch: its third shade of its Bitten Lip Tint, in Amour, a nude...

Jenni Kayne is known for its popular mules and luxe sweaters, but the brand’s latest endeavor is bringing it into the larger-by-the-day world of skin care. It recently launched a new beauty line, dubbed Oak Essentials.

Working with TikTok to promote the campaign between April and June, entrants will be narrowed to 30 people by September before a winner is announced in October. The winner will receive $100,000, create a product line with Revolution and join the TikTok Creator Marketplace.

Influencers’ shopping links shared on Instagram and other platforms have long meant big revenue for third-party networks. Now, Instagram has finally decided to take a cut. 

The $7 million raised is smaller than the typical $30 million or more often seen in today’s investing climate. Elizabeth Ashmun, president of Moon Juice, said this was deliberate as the company has been slow-and-steady in its growth. The company will direct the investment toward marketing, hiring and e-commerce to...

Walsh has led the charge of melding Levi's values with innovative technological capabilities to both drive change and increase revenue.

Though a 15-year-veteran in beauty, Guive Balooch, head of L'Oréal's technology incubator, considers his outsider-turned-insider perspective a skill. Balooch started his professional career as an instructor at the University of California, Berkeley before working in pharmaceuticals. "I spent almost half of my life really focused on academia and science," he...

E.l.f. is the first beauty company to launch its own branded channel on Twitch, a platform known mostly for gamers. But Twitch has become increasingly relevant for beauty brands over the last few months, and it’s hard to overestimate just how popular gaming is.