In a campaign called Metaverse Like Us, Clinique collaborated with three makeup artists, Tess Daly, Sheika Daley and Emira D'Spain, to design makeup looks for virtual avatars created by software company Daz 3D. As more metaverse platforms appear and expand, there is more potential for beauty brands to take a...

Younger generations want something different from today’s beauty brands. They want to see models with flaws and skin problems — real human beings with real human challenges. They want diversity and fun, relatable content that reminds them of their friends. Most importantly, they are in search of brands that know what...

On day one of the Glossy Beauty Summit, taking place this week in Palm Springs, beauty executives met for a town hall-style discussion on the biggest challenges they're facing. All talk turned to three topics: supply chain issues, holiday delivery delays and the new role of the influencer. Below are...

Here is a list of all fashion and beauty industry responses to the U.S. mass shootings and the issue of gun regulation. They run the gamut from simple statements announcing the pausing of upcoming collections or events to full-throated calls to action on gun regulation policies. Glossy will update this...

As Carl Banks, president of apparel company G-III, leads Starter in this new phase of growth, he is relying on strategic collaborations, nostalgia, quality products and powerful brand storytelling to attract consumers.

Trends at this year's comeback ComplexCon included an influx of female-owned and beauty brands.

After leaving social media in 2021, the 30-year-old brand began to rethink how it educates its customers about its products and mission. Today, the 30-year-old brand is remodeling its 260 U.S. stores using old-school grocery store tactics to inform and entice customers. The mall bath-and-body brand’s strategy includes the streamlining...

To support the product collection launch, TreSemmé invested in a tentpole campaign featuring a commercial with the U.S. Olympic artistic swimming team, OOH ads, a launch event in Los Angeles and a presence during NYFW at Spring Studios.

"We didn't have a ton of high aspirations for the brand when we first started it because we really wanted it to be a recreational little side hustle. It was in years two and three that we really started to get serious. We left our jobs. We were running the...

About 60% of Glossy and Modern Retail survey respondents said TikTok is becoming more critical to this year’s holiday marketing plans. Comparatively, 54% of respondents said the same for Instagram, and 44% said the same for influencers.

"I've been a close student of Amyris... Over the course of the last year or so, there's been this emergence of the portfolio of beauty, and that's when I really started leaning forward," said Alastair Dorward, Amyris chief brand officer, on the most recent episode of the Glossy Beauty Podcast.